Final night time I used to be watching my beloved Chicago Bears stumble and bumble their solution to a win over the Tampa Bay Tom Bradys after I noticed an ad for Ford during which the corporate claimed they “electrified the Mustang.” My inside fact-checker was not happy.
Sure, after all, Ford does have an all-electric crossover-ish (extra like raised five-door, however Ford insists on calling it an SUV or crossover) referred to as the Mustang Mach-E. It’s a part of the Mustang “household”. So, within the strictest sense, Ford does promote an all-electric Mustang.
However did they electrify the Mustang? No. The Mustang coupe stays gas-powered, though a hybrid mannequin is probably going going to be obtainable sooner or later. The Mach-E doesn’t even use the identical platform. The Mach-E isn’t an electrified model of the Mustang. It’s a completely separate automobile that shares the Mustang title, presumably as a result of Ford felt giving it the Mustang title and badging may enable them to promote it as “sporty” whereas additionally catching the eye of customers who know little about automobiles.
The “Mustang” title resonates higher with the non-car-knowing shopper than some electric-related title or alphanumeric moniker.
Ford isn’t the one model responsible of stretching a fact that’s true solely within the strictest sense to promote automobiles. Each automaker has finished this at one time or one other – given sufficient time and YouTube trawling and I may write a ebook. And props to Ford’s copywriters for wording issues such that technically, it’s not a lie, although anybody with eyes can see the Mach-E and Mustang are solely associated by title.
It’s like me saying I’m a marathon runner – technically, it’s true. I’ve completed seven marathons. However I’m not a professional. The blokes who end first end a number of hours earlier than I do. We now have nothing in frequent apart from the act of working 26.2 miles.
This annoys me as a result of the typical beer-drinking NFL fan who caught that advert final night time and hardly is aware of something about vehicles might now suppose that the Mustang has gone electrical. Which isn’t precisely true. There’s an electrical automobile with Mustang in its title on the market, positive, nevertheless it’s not the identical automobile because the sports-coupe they’re pondering of, and definitely not all Mustangs are electrical.
I’ve little question this was possible intentional – Ford saying it has “electrified the Mustang” means it may well burnish its inexperienced cred as a model whereas ignoring that one other member of the Mustang household lately struggled to acquire greater than 12 mpg, even when pushed gently, while in my possession.
By no means thoughts that the precise Mustang remains to be obtainable with gas-guzzling, rip-roaring V8 energy.
I’m not complaining, thoughts you. I’m glad the Mustang exists in its current kind, and I believe that there’s a future for internal-combustion Mustangs for fairly a while, for the reason that four-cylinder is each enjoyable and fuel-efficient, and the V8s promote in comparatively low-enough numbers that they’re environmental influence is probably going negligible.
Please notice that I don’t hate the Mach-E, nor do I hate the thought of an EV Mustang. I noticed an instance of the latter at SEMA last fall and I assumed it is perhaps a blast to drive. And the Mach-E does look good (particularly in individual), it might be enjoyable to drive, and I’m all for increasing EV choices.
I don’t, nevertheless, like the thought of the Mustang title getting used on a crossover, no matter powertrain sort. And I actually, actually don’t like how this advert twisted the precise fact to make Ford look “inexperienced.”
Particularly when the model may’ve nonetheless touted the Mach-E’s EV bonafides with out making it sound just like the Mustang lineup had gone electrical. Phrasing like “We’ve launched a brand new member of the Mustang household, and it’s electrifying” or “We’ve even launched an EV to the Mustang household, the Mach-E” or one thing like that’s extra correct and nonetheless will get the message throughout.
I’m going to cease eager about this now as a result of it’s Friday, it’s heat by Higher Midwest requirements for early October, and yet another week of this interminable hell 12 months has handed. I’m shifting on with my day.
Rant over – however let me simply add one factor: C’mon Ford. You’re higher than this.