Auto Dealer is investing in a multi-million pound promoting marketing campaign that’s set to launch on Boxing Day.
The brand new marketing campaign will run all through 2021 with the headline: “Britain’s greatest matchmaker”.
It can embody a sequence of light-hearted ads showcasing the distinctive tastes of automobile consumers, voiced by British actor Jennifer Saunders.
Highlighting Auto Dealer’s position in connecting the proper purchaser with the proper vendor for greater than 40 years, the marketing campaign goals to have fun the variety of the nation’s motorists.
Catherine Faiers, Auto Dealer’s COO, mentioned: “We’re excited in regards to the scale of this marketing campaign, however we’re additionally extremely pleased with what it represents. This 12 months the business has confronted big challenges, and all through we have now been dedicated to offering help in each manner we will; each financially and by offering the instruments required to adapt to a quickly evolving retail panorama.
“We’ve additionally labored onerous to drive consciousness that the business is open amongst the hundreds of thousands of those who know and belief our model and is able to meet their particular person automobile shopping for wants. This marketing campaign is a part of that dedication, and we hope it can make an actual distinction for our retailer companions all through 2021 and particularly, assist give them the easiest begin to the brand new 12 months.”
The marketing campaign, which is able to goal a mass viewers, together with each in- and out- of market customers, will run throughout tv, radio, broadcaster video on demand (BVOD), paid social, and show promoting. Will probably be amplified via Auto Dealer’s personal channels, together with CRM, natural social, YouTube, search, show and its app. Will probably be additional supported by PR exercise within the new 12 months.
Throughout all of the channels, the marketing campaign will drive tons of of hundreds of thousands of impressions within the first quarter of 2021 alone, reaching 72% of UK adults, with every of them seeing or listening to the adverts a median of 12 instances.
Concentrating on each new and used automobile consumers, the marketing campaign will elevate consciousness of the benefit and comfort of contemporary digital retailing, together with new purchase on-line companies, similar to click on & gather and residential supply. Over 370,000 automobiles are at present in the stores on the Auto Dealer market by way of these channels.