The eBay Motors Group has mentioned that it is going to be providing COVID-hit automobile sellers free categorized promoting throughout Gumtree Motors, eBay Motors and Motors.co.uk platforms all through February.
Following a shift to free promoting from Auto Trader and CarGurus, and heycar’s continuation of a free home delivery service, eBay Motors Group has additionally vowed to axe its standard charges for over-posting.
Matt Barham, nation supervisor at eBay Classifieds Group UK, mentioned: “We’re proud to have been capable of help sellers final 12 months with discounting in April, Could, June and December and can help them once more in February.”
Barham mentioned that the transfer would come “at substantial price to our enterprise”, however mentioned that “underlines our long-term dedication to being a key automotive business companion”.
He added: “We look ahead to repaying our sellers’ loyalty via our ongoing funding in advertising throughout our platforms to generate top quality enquiries from in-market consumers.”
The free promoting supply in February applies solely to sellers who stay as prospects of eBay Motors Group from now till June 30.
Over the approaching weeks eBay Motors Group mentioned that it might proceed to supply sellers with frequently up to date Market View evaluation figuring out the broader dynamics within the used automobile market.
The enterprise mentioned that it believes its newest help bundle will assist alleviate the influence of restrictions in place on automotive retailers.
Right now, nationwide newspaper sources mentioned that car retail’s click and collect sales provision could be banned as a part of an imminent tightening of COVID-19 lockdown guidelines.
Nevertheless, as reported by What Automobile? journal immediately, eBay Motors Group believes consumer demand among car buyers currently remains strong.
Barham mentioned: “Shopper demand has remained robust since July and the business has proven vital agility in adapting to COVID-era necessities.
“We welcome that click-and-collect and click-and-deliver providers proceed to be permitted in England, Scotland and Wales. The November lockdown confirmed that sellers continued to promote autos and customers continued to generate leads.
“We hope that these new methods of working, coupled with our monetary reduction, will permit our supplier companions to construct and keep a robust pipeline over the weeks and months forward.”