Hyundai Monday morning in South Korea introduced the formation of a brand new devoted electric-vehicle model, referred to as Ioniq.

The model follows a components that Hyundai adopted just some years earlier, with Genesis: take a robust nameplate that utilized to a number of issues already, and refocus it. For Genesis, that focus was luxurious; for Ioniq it’s “customer-centric EV experiences.”

In a press launch issued with the announcement, Hyundai stated that the creation of the model “is in response to fast-growing market demand” for electrical automobiles.

Hyundai Prophecy concept

Hyundai Prophecy idea

It’s a part of the automaker’s technique to promote 1 million battery electrical automobiles yearly by 2025—in order to grow to be the worldwide chief of EVs. Of these gross sales, Hyundai goals to have 560,000 of these—together with Ioniq—whereas Kia is vying for 500,000 yearly by that point. 

Hyundai says that the model will intention to supply “buyer centric EV experiences centered on related life-style options.” That features a lineup of automobiles constructed on its modular EV platform, referred to as E-GMP. 

For these, Hyundai guarantees one thing that might conceivably one-up Tesla: ultra-fast charging—anticipated to incorporate quick charging at as much as 350 kw, enabled by an 800-volt structure. It additionally suggests a reimagined automobile inside that’s a “sensible dwelling house” with extremely adjustable seats, wi-fi connectivity, and a glovebox designed as drawers. 

Hyundai 45 concept

Hyundai 45 idea

Hyundai plans three new dedicated-EV fashions inside the subsequent 4 years underneath the model, together with the Ioniq 5, a crossover based mostly on the 45 concept initially proven on the 2019 Frankfurt auto present, and the Ioniq 6, a sedan based mostly on this yr’s Prophecy concept. These automobiles will arrive in 2021 and 2022, respectively—together with within the U.S.—and a bigger Ioniq 7 SUV will arrive in early 2024.

The model doesn’t make a totally recent begin, after all. It begins with the title of Hyundai’s affordable Prius rival—a hybrid, with out a cost port, within the overwhelming majority of its gross sales. 

Hyundai Motor America confirmed that present electrical automobiles offered underneath the Hyundai title, just like the Kona Electrical, will proceed unchanged, and that the Ioniq Hybrid, Ioniq Electrical, and Ioniq Plug-In Hybrid will proceed on. And maybe in a nod to classes realized when Hyundai tried to establish a distinct set of retail spaces for Genesis, Hyundai confirmed that Ioniq will proceed utilizing “present Hyundai distribution channels.”

2022 Hyundai Ioniq 5 spy shots - Photo credit: S. Baldauf/SB-Medien

2022 Hyundai Ioniq 5 spy pictures – Picture credit score: S. Baldauf/SB-Medien

With the primary of those automobiles—the Ioniq 5 crossover already spotted testing—due within the U.S. beginning in fall 2021, that’s much more to ramp up than simply manufacturing traces.