Hyundai i20 has created a legacy of its personal within the Indian market. First launched in 2009, the i20 is likely one of the first premium hatchbacks to be launched within the Indian market. Since then, the recognition of the automotive has solely elevated over time. Hyundai launched the fourth-generation i20 within the Indian market at present. However how did it outline the section? Right here is how.
Over time, the share of the premium compact hatchback has elevated step by step. When the primary mannequin of the i20 was launched in India means again in 2009, solely 2% of the market share belonged to the premium compact hatchback section. Over time, that modified fairly dramatically. With the launch of the all-new Elite i20 in 2015, the share elevated to 16% and in the intervening time, the premium compact sedans maintain the most important share within the hatchback section in India with 27%. It’s extra fashionable than entry-level hatchbacks too.
With the feature-rich i20 hatchback, Hyundai targets people who’re younger and concrete. The consumers are 55% first-time automotive consumers who’re conscious of the model and are tech-savvy! Which is why Hyundai gives choices that meet the necessity of such people. The i20 has remained a constant vendor available in the market for a few years. Common month-to-month gross sales are 10,000 items each month within the final three years, which is rather a lot!
Additionally, Hyundai says that in 2020, 79% of the Elite i20 consumers have purchased the higher-end trims over the decrease finish, which signifies that the shoppers do love the excessive variety of options. For this reason Hyundai gives a number of the segment-first and best-in-class options with the all-new i20. Hyundai claims that there are 25 segment-best options within the all-new mannequin. These embody options like digital cluster with TFT display screen, 10.25-inch infotainment system, Bose 7-speaker system, air air purifier, BlueLink with 50 options, OTA Map updates, 6 airbags, TPMS, ESC and HAC.
That’s not all, Hyundai has additionally carried out the analysis to search out out the necessities of the shoppers on this section. 41% of consumers search for exterior styling whereas 12% of consumers need good acceleration and efficiency. That’s the i20 gives the 1.0-litre turbocharged petrol engine. It’s presently the one automotive to supply the identical as Maruti Suzuki has discontinued the Baleno RS.
The purchasers also can select from 4 completely different transmission choices. Whereas there’s a guide transmission field as customary with the petrol and diesel engine choices. Hyundai gives two several types of computerized transmissions with the petrol engine choice. The 1.2-litre naturally aspirated engine will get a CVT whereas the turbo-petrol will get a 7-speed DCT. Hyundai additionally gives the clutchless guide transmission, which can also be known as IMT.