September 29, 2020 by Hyundai
•Hyundai Motor Group declares the formation of New Horizons Studio and appointment of progressive management from Silicon Valley
•New staff is targeted on the event of Final Mobility Autos (UMVs), together with the idea car Hyundai Elevate
•New Horizons Studio is anticipated to push the intense limits of car improvement, constructing autos to traverse off-road terrains with unprecedented mobility, by way of a mixture of robotics and wheeled locomotion know-how.
Hyundai Motor Group at this time introduced the formation of New Horizons Studio, a brand new unit targeted on the event of Final Mobility Autos, or UMVs for brief.
All through historical past, humankind has shared an innate need and have to discover new frontiers. New Horizons Studio envisions constructing autos to wander with unprecedented mobility. The merchandise will goal prospects who’ve a necessity for journey in unconventional and off-road terrain, together with locations the place autos have by no means roamed earlier than. These autos will likely be topic to more difficult purposes and environments, adaptable to altering situations. Pushing the boundaries of car improvement, the unit will reimagine how autos would possibly traverse the world.
New Horizons Studio is led by Vice President Dr. John Suh, who has held a number of management roles at Hyundai Motor Group since 2011. He served as founding director of Hyundai Ventures, after which led Hyundai CRADLE (Heart for Robotic-Augmented Design in Residing Experiences) as its founding director primarily based in Silicon Valley. He brings over 35 years of experience within the automotive and rising know-how sectors, together with roles at Stanford College, Palo Alto Analysis Heart (PARC; previously, Xerox PARC), and Normal Motors Firm.
The brand new unit furthers Hyundai Motor Group’s imaginative and prescient to form the way forward for mobility and onboard forward-thinking, progressive management from Silicon Valley and different innovation hubs.
Additionally making the leap to New Horizons Studio is Dr. Ernestine Fu, who joins the group as Director of Product Administration. She has led analysis on human operator and autonomous car interactions at Stanford College’s Volkswagen Automotive Innovation Lab, in addition to scaled rising know-how firms for over 9 years as a enterprise capital companion at Alsop Louie Companions.
Unveiled at CES 2019, Hyundai Elevate is the inaugural car idea now being developed by New Horizons Studio. The car doesn’t rely solely on wheels and is anticipated to handle difficult driving conditions – for instance, a automotive with robotic legs may save lives as the primary responder in pure disasters; or, individuals who do not need entry to an ADA ramp may hail a automotive to stroll as much as their entrance door, stage itself, and permit wheelchairs to roll proper in. Utilizing a mixture of robotics and wheeled locomotion know-how, Elevate and different autos by New Horizons Studio are anticipated to redefine vehicular mobility.