October 26, 2020 by Hyundai
•’Prophecy’ idea EV named ‘Better of the Greatest’ and ’45’ idea EV and ‘Neptune’ gas cell electrical truck idea named ‘Winners’ within the Design Idea group
•The ’45’ EV idea has taken three globally famend design awards, together with Crimson Dot, IDEA and iF since its reveal in 2019
Hyundai Motor Firm right now reaffirmed its world design management by successful three prestigious 2020 Crimson Dot Awards within the Design Idea group, together with ‘Better of the Greatest’, within the Mobility & Transportation class.
‘Better of the Greatest’ went to Hyundai’s progressive idea EV, ‘Prophecy’, and Crimson Dot named each Hyundai’s ’45’ idea EV and its ‘Neptune’ fuel-cell electrical industrial truck idea ‘Winners’ within the Design Idea group. ‘Prophecy’ and ’45’ are a part of Hyundai’s devoted EV line-up model, IONIQ.
‘Prophecy’ is Hyundai’s visionary idea EV that encapsulates pure aerodynamic design, expressing Hyundai’s newest design id, Sensuous Sportiness. Leveraging an prolonged wheelbase and quick overhang, Hyundai’s designers achieved the final word automotive type, because of a brand new EV structure outlined by pristine surfaces and pure quantity together with aesthetic concord and performance. Furthermore, ‘Prophecy’ is the primary idea automotive designed by a Korean automotive model to win the ‘Better of the Greatest’ design idea award.
The ’45’ idea, which Hyundai unveiled at Frankfurt Motor Present 2019, is a futuristic homage to the model’s 45-year-old icon, the Pony Coupe Idea. The design foreshadows a brand new period of Hyundai’s automotive design targeted on electrification, autonomous applied sciences and good design. ’45’ is outlined by its monocoque physique fashion, aerodynamic and lightweight design impressed by aircrafts from the 1920s. The automotive’s 45-degree angles on the entrance and rear type a diamond-shaped silhouette.
‘Neptune’ gas cell electrical industrial truck idea’s design was impressed by the Artwork Deco streamliner railway trains that had been the usual of commercial design from 1936 to 1959. The distinctive cascading design of its entrance finish gives most air circulation for elevated cooling capabilities. ‘Neptune’ displays Hyundai’s dedication to the eco-friendly mobility and a hydrogen society.
‘With Prophecy and 45, Hyundai’s EV design imaginative and prescient has been acknowledged globally by successful the Crimson Dot Awards. We wish to forge a powerful emotional connection between people and vehicles, giving extra worth to our clients’ on a regular basis lives,’ mentioned SangYup Lee, Senior Vice President and Head of Hyundai International Design. ‘Neptune is like an envoy idea car that embodies Hyundai Motor’s prime standing and prowess in next-generation fuel-cell EV expertise. It represents Hyundai Motor’s imaginative and prescient and buyer worth because the chief of worldwide hydrogen mobility business.’
The Crimson Dot Award is likely one of the world’s most prestigious design awards together with iF Design Award and Worldwide Design Excellence Awards (IDEA). Crimson Dot proclaims winners for Product Design, Model & Communication and Design Idea yearly.
Amongst 4,170 idea designs submitted to the Crimson Dot Award: Design Idea this 12 months, solely 41 entries received ‘Better of the Greatest’, and 188 received ‘Winners’ on the awards. Twenty worldwide professionals judged the submissions based mostly on innovation, feasibility and performance. By successful the Crimson Dot design awards, Hyundai’s modern and revolutionary EV designs have been acknowledged globally.