Lordstown Motors launched the primary advert for its Endurance electrical pickup truck Thursday—regardless that first deliveries for the truck stay a few yr away.

The Endurance was designed primarily as a piece car aimed toward fleet consumers, and the advert actually exhibits that. Chock stuffed with farmers and building employees, the advert appears to be like prefer it was created by the Detroit Three automakers to promote F-150s, Silverados, and Rams, not by a startup promoting an electrical car.

It is uncommon to see electrical autos in what we would in any other case classify as a really conventional, work-oriented pickup industrial.


Lordstown Motors hasn’t supplied a lot new data since what it had constructed as much as be a reveal of its Endurance electrical pickup in July—a reveal that ended up being more of a political rally than a product occasion.

Screenshot from Lordstown Endurance ad

Screenshot from Lordstown Endurance advert

That occasion, nevertheless, served to announce that first deliveries could be pushed again to late summer time 2021—and that between pre-orders and letters of intent, 20,000 of the vans are already spoken for.

The truck maker, primarily based out of a former Common Motors plant in its namesake Ohio city, goals to make use of Elaphe in-wheel motors assembled domestically. Thus far, that’s the predominant noteworthy technical function of the Endurance. 4 of the in-wheel motors will produce a mixed 600 horsepower, and Lordstown beforehand quoted a 250-mile vary.
Lordstown is predicted to announce its battery provider at some point. The corporate has already confirmed that it’s using 2170-format cells, just like the Tesla Mannequin three and Mannequin Y.
As it’s, the Rivian R1T, one other electrical truck from a brand new firm that might be manufactured within the Midwest, will arrive at about the identical time, however with a completely totally different focus—on private use and journey.

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