No more than two weeks in the past, we reported that Mercedes is ending the production of the C-Class sedan in the U.S., in addition to the A-Class in Mexico. This was as a result of coronavirus pandemic, which has affected a number of automakers all over the world.
It is solely a matter of time earlier than we see the next-generation C-Class sedan, nevertheless it looks like its coupe and convertible variations will not attain U.S. soil. In keeping with a report by Automotive News, Mercedes-Benz is decreasing its portfolio in America, and the possible candidates are – you have guessed it – the C-Class coupe and convertible, together with the S-Class and E-Class coupes and convertibles, plus the CLS Coupe and one of many GT fashions.
These fashions aren’t confirmed, nevertheless, however Automotive Information stories that Mercedes-Benz USA CEO Nicholas Speeks informed sellers in a webinar in late June that seven automotive fashions might be axed. Specifics weren’t offered by Speeks and Automotive Information additionally didn’t get a remark from a Mercedes spokesman concerning the future lineup.
The discount of Mercedes’ portfolio is welcomed by the sellers, as one in every of their qualms is the bloated U.S. portfolio that has reached 15 nameplates.
As anticipated, Mercedes-Benz’s U.S. lineup will stay enriched with SUVs, which proved to be the marque’s worthwhile fashions. There was a 73 p.c enhance in luxurious crossover gross sales previously 5 years. In distinction, luxurious automotive gross sales declined by 37 p.c in the identical interval. Sedans will stay, as properly.
The complexity of Mercedes’ lineup, which incorporates various physique kinds beneath a single title, provides price to the automaker, and Mercedes positive is aware of that. With the present pandemic not slowing down, Mercedes will, after all, discover a approach to lower prices. And sure, that is all a part of Daimler’s world cost-cutting plan, and we’d see extra of this within the months to return even with different automakers. Effectively, hopefully not.