The newest COVID-19 lockdown restrictions have impacted automotive gross sales with a 36% decline in orders for brand spanking new vehicles and 45% drop in used, in accordance with lead administration specialist Dealerweb.
Enquiries additionally fell towards the identical month final yr with new enquiries down 29% and utilized by 34%. Nonetheless, used automotive sale values elevated by 14% to £20,839.
James Hill, managing director of Dealerweb, mentioned: “The UK’s sellers have proven unbelievable resilience for the reason that first lockdown in March 2020.
“The give attention to delivering glorious service and maximising the worth of each enquiry has helped to help some comparatively sturdy numbers all through 2020.
“Plainly the mixture of a 3rd and strict lockdown in January, alongside some horrible climate, has hit shopper demand.
“In a difficult market, it’s vital to observe up every enquiry in an environment friendly manner and to make sure that the entire staff can entry gross sales information in real-time to tell industrial selections.
“We discover that information provides worth to each enterprise, nevertheless it has a multiplier impact when it’s used throughout the enterprise to drive progress.”
According to data published by Cap HPI, commerce values declined by a median of 1.4% (£150) on the three-year level final month as the quantity of vehicles offered via commerce channels had been round 60% of the degrees seen in January final yr.
However Auto Dealer reported earlier this week that January had introduced a 10th consecutive month of price rises among the many vehicles marketed on its platform.
It additionally reported a rise in shopper curiosity, suggesting that retailers may as soon as once more profit from pent-up demand when COVID-19 restrictions are eased as soon as once more.
Dealerweb’s cloud-based enquiry administration methods help retailers with their gross sales processes.
It has grown to turn into an ecosystem of instruments that may handle the method from first enquiry to constructing and shutting a deal.
Its providers additionally automate web-leads’ collation from all sources and supply the choice to reply by way of a fully-formatted bespoke HTML e mail template or with a direct name to the shopper.