In some ways, the 2022 Nissan Ariya electrical crossover represents the way forward for the model. That features the badge on its nostril. The Ariya is the primary mannequin to get Nissan’s new emblem.
The brand new emblem has been within the works since 2017, Nissan mentioned in a press launch Wednesday. It is the primary redesign of the automaker’s emblem in 20 years.
Whereas it retains the identical primary format of “Nissan” script bisecting a circle, the execution is completely different. Design boss Alfonso Albaisa gave the design group, led by Tsutomu Matsuo, the key phrases “skinny, gentle, and versatile” to work with when designing the emblem.
On electrical vehicles, the emblem will probably be illuminated by 20 LEDs, symbolizing the 20 years between emblem redesigns. Illuminated logos have been as soon as a trademark of the now-defunct Wolseley, and have been used extra not too long ago on sure Mercedes-Benz fashions. Nissan’s Infiniti luxurious model put an illuminated emblem on its LE electrical idea in 2012, and Volkswagen has carried out the identical on latest ideas. VW additionally used a brand new electrical manufacturing mannequin—the ID three hatchback—to debut its personal redesigned emblem final yr.
The Nissan Ariya will compete with the upcoming Volkswagen ID 4, in addition to the Ford Mustang Mach-E and Tesla Mannequin Y. It is anticipated to have near 300 miles of vary, with a base worth of round $40,000, considerably undercutting the Mannequin Y.
The Ariya rides on the Renault Nissan Mitsubishi Alliance’s CMF-EV platform for electrical vehicles, and is the primary manufacturing mannequin with Nissan’s e-4ORCE dual-motor all-wheel drive system. That setup boasts a mixed output of 380 horsepower and 443 pound-feet of torque from each motors. Nevertheless, base fashions will solely have one motor, sending 214 hp and 221 lb-ft to the entrance wheels.
Nissan’s new emblem will quickly adorn a number of different new fashions. The automaker is within the midst of a product push geared toward reversing its fortunes. Along with the Ariya and the not too long ago revealed 2021 Rogue, redesigned variations of the Frontier pickup truck and Z sports car are additionally within the pipeline.