PARIS — France’s Renault mentioned on Thursday it was transferring to a brand new organizational setup targeted on core manufacturers reasonably than geographies, within the first transfer by new Chief Govt Luca de Meo to shake up the money-losing carmaker.
Renault, which took help within the type of a state-backed mortgage from the French authorities this 12 months, is attempting to get well from the coronavirus pandemic whereas additionally patching up a strained relationship with Japanese companion Nissan.
De Meo, who used to run competitor’s Volkswagen’s Seat model, joined in July to attempt to reboot the French group, which had already launched into price cuts and a redundancy plan.
The corporate mentioned in a press release it will now be organized across the Renault model, which shall be straight supervised by de Meo, with separate divisions for its Dacia vary and its Alpine sports cars.
It mentioned a fourth division would concentrate on “new mobilities,” at a time when rivals are additionally exploring avenues like car-sharing schemes.
Renault had already outlined plans to maneuver away from the volume-driven technique it had as soon as prioritized beneath former boss Carlos Ghosn, with extra of a concentrate on worthwhile fashions.
De Meo, who in a earlier function at Fiat had relaunched the Italian carmaker’s signature 500 mannequin, mentioned this week that the Renault model specifically needed to transfer away from small, cheaper passenger vehicles.
“The middle of gravity of the Renault model must be extra upmarket,” he was quoted as saying in an interview with France’s Le Level journal.
De Meo, who informed Le Level it was unclear when Renault would possibly return to revenue, mentioned he was working with the design group to revamp some fashions, and that the Alpine could possibly be reimagined past its retro fashion.