Within the tough and tumble world of cars, it’s not on a regular basis {that a} producer steps outdoors of their consolation zone. That’s as a result of there’s an immense quantity of threat concerned. When you think about the billions of {dollars} invested in analysis & improvement — per mannequin, thoughts you — it turns into obvious why these firms, as a rule, take a threat averse method.

However we’re seeing automakers swing for the fences within the 21st century.

This is because of evolving client tastes and a major shift in what consumers are searching for. Area and utility are luxuries that customers can pay ALL the cash for, in quantity. That’s the secret in auto gross sales: Maximize your margin and do it in quantity. So, it’s no shock that unique manufacturers have turned to sport-utility autos to fatten up their high and backside traces.

This neatly brings us to our topic, the Lamborghini Urus. Though some of us cried foul at its announcement, I believed that is the place issues get fascinating. Folks appear to neglect that the founding father of the storied Italian marque — Ferruccio Lamborghini — really began out constructing tractors and that it beforehand produced an SUV within the mid 1980s till the early 1990s. It was referred to as the LM002, which isn’t precisely a memorable title like, say, Countach, Jalpa or Diablo. Lengthy story brief, there’s extra to the Lamborghini story except for the V12 supercars it’s identified for.

Upon choosing up the press automobile from an area Lamborghini seller, I used to be pleasantly stunned. That’s as a result of I really preferred the best way it seemed.

Lamborghini Urus

Initially, it wasn’t my cup of tea. It’s regular for autos to not have their greatest displaying in pictures, which is why at AutoSpies we’re agency believers in seeing autos in numerous methods — images, video, at a automobile present, on the street, and so on. Whereas I nonetheless am not a fan of the “tuning forks” present in its air intakes, I did like its crouched stance and the Urus’ robust aspect profile due to its severely raked, coupe-like roofline.

Though Lamborghini’s press supplies attempt to tie its exterior design to parts of its earlier autos just like the LM002, Countach, Miura and Aventador, I don’t see it. What I do see, nevertheless, is extra of a likeness to the Estoque idea automobile with a few of these automobile’s traces — see its aspect profile — coming to life in manufacturing kind.

All in, it’s not as wild or as excessive trying as its supercar siblings that appear impressed by the B2 bomber. However, rattling, the Urus has a presence whenever you stand up shut and private.

The place the Urus really shines although is inside. Opening its frameless door, you’re greeted with a waft of leather-based and a chunky, flat-bottom steering wheel. Judging by its preliminary high quality, this isn’t an expertise just like the Lamborghinis of yore that felt extra akin to a well-trimmed package automobile. There’s a full TFT show serving as your instrument panel (IP) and within the heart stack there’s two good-sized touchscreens. Up high is your infotainment and on the underside are your HVAC controls and different “buttons” you’ll be able to customise to your liking. The expertise used is clearly Audi MMI, nevertheless, Lamborghini did completely reskin the software program and add some Lamborghini-specific features to supply a singular consumer expertise. That is readily obvious within the IP, which offers a wide range of visualizations relying on the driving mode chosen.

Trying round within the cockpit, there’s an awesome sense of luxurious. The tactful use of supplies from the leather-based to the Alcantara to the aluminum bits to the open pore wooden are all spectacular. My check automobile was optioned with 18-way seats that adjusted in nearly each method and featured heating, cooling, and therapeutic massage features. There’s house in all instructions, even for my 6’eight stature, with loads of room for adults within the second row. Lastly, for the geeks there’s a full connectivity suite. As a music lover, my favourite possibility was the upgraded Bang & Olufsen sound system. It rings the register at over $6,300 {dollars} however in case you’re an audiophile then it is a “gotta have it,” function.

All of this tech, element and quirk does have some drawbacks, nevertheless. That will be the ergonomics, which take some getting used to. You don’t want a pc science diploma however sure duties, reminiscent of deciding on gears, would require retraining your muscle reminiscence. Make certain to hit the discreet “P” button to place the Urus into park, click on one of many paddles behind the steering wheel to interact drive, pull the oddly formed, centrally mounted lever to place this bull into reverse. You see what I imply?

Extra quirk. The overuse of the hexagon theme is a bit cheesy however at the very least the designers have been constant as they liberally splashed it in all places — Cupholders, the infotainment’s UI, on the wooden trim, and so on.

To be trustworthy although, these minor indiscretions type of disappear. That’s as a result of whenever you flip the purple cowl and push the Urus’ Begin button, this Lamborghini reminds you it’s in contrast to every other SUV you might have piloted earlier than. Though the 4.0-liter, turbocharged V8’s block is borrowed from the Volkswagen Group, the raging bull did intensive work to make this engine its personal.

Lamborghini Urus

I’ve to confess after I initially glanced on the Urus’ specs, I wasn’t impressed. I believed “OK. It’s only a Porsche Cayenne Turbo S that’s been stylized.” Effectively, in the present day I’m right here to eat crow. Make it a double order.

That’s as a result of the Lamborghini Urus is one among my favourite autos I’ve ever pushed.

Slicing to the chase, it’s as a result of the Urus is so versatile. Usually, when a producer makes an attempt to make a high-performance SUV it botches the job. In different examples, the chassis is simply too inflexible with a far-too-stiff suspension, and it’s insufferable round city or over a metropolis’s pockmarked roads. Lamborghini waved a magic wand although and the Urus executes any activity flawlessly.

With six driving modes which can be selectable through the middle stack’s “Tamburo,” you will have choices. There’s Strada (Regular), Sport (duh), Corsa (Observe), Sabbia (Sand), Terra (Off-road) and Neve (Snow). If you wish to combine and match you’ll be able to choose Ego and configure the automobile as you see match. Personally, I spent most of my time swapping between Strada and Corsa.

In Strada, you’d hardly imagine you’re driving a 650 horsepower and 627 lb.-ft. V8 monster. You actually don’t even discover the motor spinning at instances. The Urus quietly pulls you down the road and in some way bumps are remoted regardless that my check automobile was outfitted with 22-inch wheels. Its air suspension makes you’re feeling as if you’re casually floating alongside. Right here, the Urus is blissfully uneventful.

Pull the Tamburo two instances although and it’s a wildly completely different story. It feels as if the Urus comes alive. The IP modifications to a race-spec configuration, the exhaust observe will get louder and the automobile lowers with sporting intentions. That is what you paid over $200,000 for.

Zero to 60 is available in a scant 3.5 seconds and whenever you step on the throttle you’ll imagine it. The facility pushes you into the seat because the Urus’ four-wheel drive retains the automobile caught to the asphalt. Whereas this Lamborghini makes use of an eight-speed automated transmission, it’s laborious to imagine it. That’s as a result of it snaps shifts on the click on of a paddle. It’s awfully satisfying.

The place I used to be really awestruck although was simply how effectively this 4,800 pound SUV handles. After I took the Urus on a really spirited drive on my traditional check route, it blew me away. Physique roll is saved utterly in verify and its four-wheel steering makes this bull really feel extraordinarily nimble. Even higher although: There’s a little bit of drama as you’re feeling the Urus get a contact squirmy.

Translation. It’s a whole lot of enjoyable.

These giggles do come at a value although. First, on the pumps. I achieved 13 mpg throughout my time with the Lamborghini. Given its energy output and heft although, I don’t assume it was too tragic, really. If you wish to save the Earth, go get a Prius or Tesla. Second, it’s not an affordable automobile however I don’t assume you suspected it will be. My tester price a hair greater than $250,000.

This does convey up a professional drawback for the Urus although. Audi makes the RSQ8, which appears awfully related on paper to the Urus. When you squint its exterior design even has an identical silhouette. Moreover, it’s priced at a major low cost when in comparison with the Urus. A fairly outfitted RSQ8 will be had for round $130,000.

What it doesn’t have although is that sure Italian aptitude that makes the Urus, uniquely, a raging bull. Select correctly.

The Good:

– With 650 horsepower, energy is all the time accessible — squeezing the throttle is solely scrumptious
– The experience high quality is staggeringly good, even when shod with 22-inch wheels and Corsa engaged
– Unbelievably versatile automobile that really offers luxurious frills and sporting thrills

The Unhealthy:

– Whereas I respect the Urus’ design, I don’t LOVE it. It nonetheless has some questionable design selections — the entrance valence’s “tuning forks” take me proper out of the sport
– Whereas Lamborghini tried to make the inside differentiated from its mum or dad firm, there’s fairly a little bit of Audi happening
– For the love of God, inform the designers to relax with the hexagons

The Lowdown:

When the Urus first debuted I feel I’d safely categorize myself as one of many automobile’s detractors. I wasn’t offered or satisfied it was revolutionary out of the gate. Having frolicked with it although i can affirm how flawed I used to be. It’s really splendid whenever you measure it by any benchmark. Lamborghini really crushed it. Lamborghini ought to contemplate extra kind components, actually. I’m certain they’d be equally as profitable because the Urus and permit for the storied marque to maintain creating off-the-wall supercars. As famous above although, the RSQ8 exists. That’s possible the place I’d be spending my hard-earned {dollars}.

Lamborghini Urus