VW bud vase
Flower energy! A daisy within the bud vase that was a part of the 2001 New Beetle | Volkswagen pictures

Editor’s be aware: Volkswagen of America shares the story of the bud vase within the Beetle

To know how a small German sedan got here to characterize the “flower energy” era, possibly it’s as a result of no automobile was as identified for floral shows fairly just like the Beetle and its dashboard bud vase.

The porcelain “blumenvasen” first appeared within the U.S. as an non-obligatory vendor accent within the 1950s. Most of the bud vases have been produced by high-end German porcelain producers and might be clipped to the automobile’s dashboard, speaker grille or windshield. This offered house owners with the chance to personally customise their automobiles and infrequently displayed both actual or pretend flowers.

Past including slightly colour and pleasure to each day automobile rides, the accent was additionally a nod to the very early days of automobile driving. Car vases first began showing within the late 1800s, not as an attention-grabbing novelty, however out of necessity. The vases, typically crammed with recent, aromatic flowers, have been used as air fresheners to assist cowl engine odors and the scent of passengers themselves in pre-air conditioned interiors. 

The vases themselves rapidly grew to become ornamental as nicely and have been extensively obtainable in catalogs and {hardware} shops.

The New Beetle

Bud vases fell out of favor when the Beetle’s authentic U.S. gross sales run resulted in 1978, however have been introduced again with the Beetle’s redesign in 1998. Whereas the New Beetle’s commonplace package deal included many trendy upgrades, it additionally included a three-inch acrylic model of the Bug’s signature vase.

The brand new Beetle, which bought 80,000 fashions within the U.S. in 1999, was marketed with slogans akin to, “The engine is within the entrance, however the coronary heart is in the identical place” and “A murals with aspect air luggage and a bud vase.” 

The inherent cuteness and quirkiness of the inside of the Bug and exterior design notably appealed to ladies drivers and gross sales skewed 60 % feminine.

The bud vase was dropped when the Beetle was redesigned in 2011, as air freshening was not a significant concern and the Beetle itself took on a extra gender-neutral temper. 

Nonetheless, bud vases are nonetheless scorching choices for traditional Volkswagen Beetles, proving once more that a touch of beauty by no means goes out of favor.