What Automobile? has added a brand new function to its New Automobile Shopping for platform that enables sellers to promote unregistered, pre-registered and almost new automobiles from inventory.

The extra performance has been developed in the course of the COVID-19 lockdown interval on the request of the 900 retailers already utilizing the platform.

Patrons can contact retailers about the kind of automobile they’re on the lookout for on-line, together with outlining time-saving particulars akin to their most well-liked price range, automobile specification and hues.

Retailers utilizing What Automobile?’s New Automobile Shopping for platform are then notified of those in-stock automobile requests by way of e mail notification and might then handle the shopper’s enquiry by way of What Automobile?’s central lead administration system.

“Throughout these extremely tough months for the trade we now have achieved all the things we will to face by our retail companions, and that is one other instance of how we now have stored bettering our platform in order that it’s best-in-class as clients return to purchase automobiles,” stated Kate Hannam, director of gross sales and business partnerships for What Automobile?.

“The variety of retailers utilizing our platform has grown considerably in latest months, as have the variety of leads we’re sending them. To have the ability to add this important performance to our product and assist drive gross sales and success throughout this tough interval is unbelievable information.”

Entry to leads from What Automobile?’s New Automobile Shopping for platform is open to any franchised vendor or OEM at no cost on a trial foundation till September, with no lock-in interval, as a part of the model’s dedication to assist get the automotive trade again on its ft within the wake of the coronavirus pandemic.

The company extended free access to its online New Car Buying platform management service until the end of September, in its continued effort to assist the trade recuperate from the hunch attributable to the Coronavirus pandemic.

Chris Martin, head of product for What Automobile?, added: “The aim was to create a product that widens the quantity and kinds of automobiles retailers can promote on our web site, whereas showcasing extra nice worth automobiles for our viewers. I’m delighted that we now have been in a position to ship this so rapidly, and at a time it could possibly actually assist the trade.”

Retailers utilizing What Automobile?’s New Automobile Shopping for platform embrace Ford Retail, JCT 600, Hendy Group, Marshall Motor Group, Robins & Day, Snows, Vertu Motors, Vindis and Waylands Automotive.